Boots is set to launch 25 beauty brands across all its stores before the end of summer as it strengthens its hold on the beauty market in the UK.
The new brands will join the more than 500 existing beauty brands already on offer at the UK’s leading health and beauty retailer.
Additions include The Beauty Crop, Tree Hut, Coats and Kurl Kitchen, which are already available to shop in selected stores and online, with more brands set to launch over the next few months.
The news comes as Boots looks to strengthen its place in the UK’s beauty market and overhaul the beauty shopping experience in its stores.
The retailer has revamped its beauty halls in 170 stores, with another 30 planning to get a beauty hall expansion.
Alice Rafferty, director of luxury beauty and cosmetics at Boots, said: “It is such an exciting time to be a beauty lover – the industry is evolving quicker than ever before, with new brands emerging and reaching cult-like status in a matter of weeks.
”As the home of beauty on the high street, we are committed to bringing the very best of beauty to our customers.
“We are welcoming more of the brands they want to see to our shelves and making the most in-demand products more accessible. Watch this space for more global skincare, trending haircare and high street firsts landing at Boots this summer.”
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