H Beauty is set to launch a pilot cosmetic recycling scheme for products deemed “unrecyclable”.
In a first for a health and beauty retailer, Harrods is collaborating with recycling partner MYGroup on a pilot that will accept nail paint and fragrance bottles.
The trial scheme, called the MyBeauty Recycle & Reward programme, will be the first in the UK to promote the recycling of hazardous items, which normally end up in landfills alongside various other used beauty products.
The scheme will run for a trial period of three months, starting from January 14, 2023, and will allow H Beauty Milton Keynes customers to return a minimum of five cosmetic products to unlock a range of rewards and beauty experiences.
These include access to a number of member-only benefits such as earning rewards points on all beauty purchases, exclusive offers and services, and discounts on beauty treatments at blow-dry salon Drybar and nail salon Townhouse.
Customers will be able to recycle a wide variety of products, including shampoo and skincare bottles, lotion pumps, vitamin bottles, compacts, mascara and eyeshadow containers.
Mia Collins, head of beauty at Harrods, said: “The launch of MyBeauty Recycle & Reward marks another incredible milestone for Harrods and H Beauty.
“The launch of the scheme showcases our commitment to bringing a more circular and sustainable shopping experience to our H Beauty customers, encouraging the H Beauty community to recycle beauty packaging and products that are not able to be recycled by traditional kerbside collections.”
Steve Carrie, director at MYGroup, said: “We’re proud to be working alongside one of the iconic brands of luxury British retail to reach new customers with our ground-breaking cosmetics and plastic recycling offering.
“MYGroup is trusted by a growing number of high-profile, forward-thinking partners in the retail space, who see the tangible, visible difference our in-store takeback schemes can make to meeting their sustainability goals.”
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