Holland & Barrett is set to extend its cafe concessions trial with a second site opening in London this summer, The Grocer has reported.
The health and wellness retailer will be expanding the trial, selling barista-made healthy teas and coffees, at a second site in Victoria, London.
Holland & Barrett has been trialling its “market-leading barista drinks with benefits service” through its flagship store in Birmingham since November.
The takeaway service offers a range of unique signature organic teas and coffees with added vitamins and health and wellness ingredients, focusing on supporting customers’ gut health, mental focus, energy and immunity.
These include drinks like the ‘Give me some sunshine Latte’ with espresso, ginger, turmeric, coconut mile, lion’s mane, manuka honey, zinc and vitamin B5 among others.
Holland & Barrett registered ‘H&Bean’ as a trademark with the Intellectual Property Office in April, indicating plans to expand the service.
A spokesperson from Holland & Barrett told The Grocer: “We can confirm we are running a further operational trial of our coffee with benefits proposition in our store in Victoria, London, from mid-July.
“However, there are no current plans to extend the trial to more stores at this time.”
This follows news of the retailer investing more than £4m in women’s healthcare, its largest ever commitment towards women’s health, to bring awareness and education to women’s health issues, such as menopause and endometriosis.
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