How Next and Harrods are reinventing the beauty hall
Department store giants Next and Harrods have opened new beauty formats over the past month. Why launch a beauty store in the middle of a pandemic – when face masks are mandatory in many places – and can they shake up the industry?
Last month, Harrods unveiled a new store format that was a true departure from its central London retail emporium in Knightsbridge.
The new store, called H Beauty, is housed in Intu’s Lakeside shopping centre in Essex, which Harrods head of beauty Mia Collins describes as “home to some of the UK’s most discerning beauty consumers”.
Already have an account? Sign in here