Pure Seoul: The Korean beauty specialist making a name for itself in the UK
By Megan Robinson15 April 2025
Source: PureSeoul
The Korean beauty market is taking the world by storm, and the UK is no exception as K-beauty specialist Pure Seoul is striving to become a leader.
With eight UK stores now trading, Retail Week explores how Pure Seoul has grown from an online store to a retailer aiming to expand beyond the UK.
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