Q&A: Boots exec explains why the retailer is betting big on beauty this Christmas
Boots head of gift transformation and strategic brand partnerships, Jenna Whittingham-Ward explains how the UK’s largest health and beauty retailer is going big on beauty this Christmas.
Whittingham-Ward has worked at Boots for 20 years now, in various roles including managing the future beauty reinvention program and looking after Boots’ own-brand label. In her latest gifting-focused role, she explains how the retailer is making sure it maximises beauty sales in run-up to Christmas and what’s in store for its biggest-ever Black Friday yet.
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