Retail Week sits down with Jo Malone London’s senior vice president and global general manager Jo Dancey to talk about all things perfume and signing British actor Tom Hardy as the face of its new advertising campaign
Jo Malone London has always been a unisex fragrance and lifestyle brand. It still is. But men’s fragrance is having a moment and the British brand, which is part of Estée Lauder Companies, is looking to grow its share in the segment with its new brand campaign.
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