Q&A: Molton Brown execs on creating an ecosystem of fragrance-first products
Molton Brown’s general manager for Europe, the Middle East and Asia, Simon James, and global vice president for brand and marketing, Beatrice Descorps, tell Retail Week why fragrances are the brand’s true identity
You may have heard all about Molton Brown’s bath, body and home range, but the brand says its signature fragrances are the common thread in all its products.
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