Refy CEO Jenna Meek: 'We want to be the number-one brand in Sephora US'
Jenna Meek, chief executive and co-founder of beauty brand Refy, said they turned down a £15m contract to expand in the Middle East to refine and focus the business.
Speaking at LIVE 2024, Meek said: “We want to be the number one brand in Sephora in the US and we are not going to get there if we start to expand into Europe and doing a bit in the Middle East.
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