Superdrug will trial a raft of new concessions in the run-up to Christmas, using the busy shopping period as a testing ground for fresh concepts.

From October 26, Photo-Me photo booths will be introduced to 10 stores and HealthMonitors, which check weight and other general health issues, will be set up in two stores.

The health and beauty specialist said that more concessions will be introduced next month, featuring services such as facial threading and spray tanning, and products such as beauty electricals.

This is the first time the retailer has given external businesses space to sell in its stores.

Superdrug director of health and impulse Simon Comins said: “Our customers have told us the kind of services they’d like to see us offer on the high street and this trial has been put into
place to identify the right fit for our business.”

Any successful concession concepts will be rolled out to more Superdrug stores next year.

Comins added: “There is a wealth of beauty talent out there offering personal services such as threading and tanning, and we see these augmenting the expertise of our beauty specialist colleagues in-store to give a rounder beauty offer to our customers.”

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