Superdrug has revealed its plans to launch Superdrug Marketplace, an online platform that will feature hundreds of premium and emerging brands.
The site, which is set to go live in September, will be integrated into Superdrug’s existing website. The marketplace will include popular brands that Superdrug shoppers are already familiar with, as well as luxury brands.
Superdrug is also hoping to team up with newer beauty offerings that lack the infrastructure for a national retail listing to offer them the opportunity to feature on the marketplace.
The retailer plans to showcase black- and female-owned brands on the platform and will also stock gender-neutral beauty products.
Superdrug Marketplace will also react to the consumer focus on wellness with wearables and health-testing options also being included on the site.
As well as purchasing directly from the online marketplace, consumers will be able to order products from brands directly.
Customer, marketing and online director Matt Walburn said: “Superdrug Marketplace will be a vital step for our business as we look to strengthen further our role in health and beauty retail and start to build into new associated categories. We’ve been looking at ways to bring innovative and growing brands into our business more quickly and in the appropriate way to test consumer reaction.”
“This is a crucial next step in bolstering our online and offline strategy; marketplace inventory will eventually be available to purchase virtually in-store as well as online. This launch will make a listing with Superdrug now possible for more up-and-coming brands and give our customers a wider range to enjoy, from luxury to trending beauty and wellness hacks.”
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