The Body Shop chief executive says the brand is on its way back “market by market” as it rebuilds franchises in Spain and Portugal after a string of international closures.
The high street beauty retailer, which suffered from a string of international closures in the US, Canada and Europe after its UK business went into administration is making a comeback, says chief executive Charles Denton.
Veneta Petkova, master franchisee of the brand in Bulgaria, Kosovo, North Macedonia and Albania, and Diego Ortiz de Zevallos, former general manager of The Body Shop for Spain, will lead the brand’s operations on the Iberian peninsula.
The chain currently has 72 stores on the peninsula, 48 in Spain and 24 in neighbouring countries, as well as a distribution network across mainland Europe.
The Body Shop sold its business in most of mainland Europe and in parts of Asia to an international family office shortly after it was bought by private equity firm Aurelius.
Shortly after the sale, the chain’s branches in Belgium, Austria, Germany and Luxembourg filed for bankruptcy.
Denton said on LinkedIn: “We’re on our way back, market by market, product by product, customer by customer. Veneta and Diego are deeply committed to The Body Shop; they are champions of ethical beauty and wonderful partners.
“We look forward to extending this relationship as we build a sustainable future together in Spain and Portugal.”
No comments yet