The Fragrance Shop has said it enjoyed record-breaking festive trading both in-store and online, which both benefited from investment in its omnichannel strategy.
The UK’s largest independent fragrance retailer reported an 11.2% increase in sales in the six weeks up to December 31, 2022, compared to the same period last year.
The retailer’s My TFS subscription programme also performed strongly, with the number of memberships sold through the channel increasing 150%.
The Fragrance Shop said new fragrance launches, such as Paradoxe by Prada and Fame by Paco Rabanne, and a stronger focus on luxury and high-end brands such as Hermès and Maison Margiela all contributed to its sales performance.
The retailer opened 12 new stores in 2022, bringing the total number to 216 locations across the UK.
Chief executive Sanjay Vadera said: “Our teams have worked hard to deliver another exceptional Christmas despite the challenges posed by economic uncertainty, industrial action and the general pressures on consumer disposable incomes.
“While the economic outlook for the year ahead remains uncertain, we are confident we are well placed to not only weather those economic headwinds but thrive, as we continue to invest and grow.”
Speaking about the retailer’s strategy for the new year, Vadera said: “The convenience of being able to mix and match between shopping in-store and online will be the bedrock of our plans for 2023.
“We will continue to invest and expand our footprint both digitally and physically to offer our customers the premium shopping environment we know they demand.”
No comments yet