Lookfantastic, one of the beauty brands owned by pureplay giant THG, has opened its first permanent store in Altrincham, Greater Manchester.
Lookfantastic’s first store builds on the success of its popular pop-up and brings the online beauty world to life with a space designed to “educate customers about the brands and products through the in-real-life experience”.
The store houses more than 90 global beauty brands and offers access to in-store beauty experts, beauty services, monthly pop-ups and weekly events to engage with customers.
The store, which is designed in collaboration with creative agency Household, also allows customers to personalise a beauty box, bringing Lookfantastic’s popular beauty box subscription service to physical retail.
Lucy Gorman, chief executive of THG Beauty, said: “We’re excited to bring the Lookfantastic experience to life with our concept store, offering our loyal community incredible exclusives they won’t be able to find anywhere else.
“This innovative retail space goes beyond products, offering a unique and immersive beauty destination. It perfectly complements our omnichannel strategy, bridging the gap between our established online community and the success of our pop-up events.
“Community is at the heart of everything we do, and we’re delighted customers will be able to discover and purchase while also enjoying beauty services, bringing digital beauty into the third dimension for our loyal, local customer base in a new way.”
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