Homebase stores will eventually be rebranded as Bunnings under the ownership of Wesfarmers. We take a look at the Australian retailer.
• Bunnings, Australia’s biggest DIY retailer, reported annual revenue of £4.57bn in the year to June 30
• The home improvement retailer, recognised for its impressive profitability, reported its highest-ever pre-tax profit last year, at £530m
• Headquartered in Melbourne, Bunnings has 338 stores across Australia and New Zealand and employs 40,000 store staff
• Wesfarmers will invest £500m in Homebase in the next three to five years, with some of the money going towards rebranding the retailer’s stores to Bunnings
• The group will introduce a new management structure to oversee UK expansion. It has appointed Peter Davis, who has been Bunnings’ chief operating officer since 2004, as managing director
• The DIY retailer is known for its value credentials and operates an everyday low price proposition, promising any shopper a 10% reduction in price on any stocked product they find cheaper elsewhere
• Bunnings carries approximately 45,000 products, varying from gardening equipment to kitchen appliances
• The retailer hosts ‘sausage sizzles’ outside its stores, allowing community groups and clubs to set up barbecues and cook food for shoppers to eat while roaming the aisles
• Bunnings’ TV adverts are fronted by its store staff and it also has a popular YouTube channel with instructional content – its ‘How to make a hula hoop’ video has over 390,000 views
• It primarily operates a network of big-box warehouse stores but also has smaller format stores and trade centres in its estate
• As well as being a DIY retailer, Bunnings is a major supplier for commercial building projects and the housing industry across Australia and New Zealand
• The retailer was acquired by Wesfarmers in 1994 and is now the group’s fastest-growing business
• Bunnings was founded in Perth in 1886 by brothers and UK emigrants Arthur and Robert Bunnings
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