Dreams appoints Feather & Black boss to strengthen premium offering

Dreams store

Bedding specialist Dreams has appointed Sarah Morgan to lead its Feather & Black brand as it looks to strengthen its premium offering and drive growth.

The retailer, which acquired Feather & Black in July 2020, said Morgan’s appointment will help it play “an even greater role in Dreams’ future, responding to customer demand for luxury bedroom and furniture and bedding”.

 

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