Dunelm has reported an improving performance with like-for-like sales up 2.3 per cent in the 17 weeks to April 25.

For the first 43 weeks of its year, total sales were up 4.3 per cent compared to last year. Like-for-likes were down 2.5 per cent.

The board said that it believes it has continued to gain market share on a like for like basis.

Dunelm chief executive Will Adderley said:”Our ‘Simply Value For Money’ offering continues to attract customers and we are pleased with performance so far this period. Our strategy remains consistent and we still see plenty of opportunity to use our financial strength to roll out our successful superstore format across the UK.” 

Dunelm now has 81 superstores and 12 high street stores and will open one more before its year end in July.

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