Dunelm has put more space between itself and John Lewis in the league table of homeware market share, Retail Week can reveal.
The homeware retailer, which filed sales growth of 4.1% to £1.71bn for the year to 29 June, has increased its share of the homeware market to 11.5%, according to the latest estimates by GlobalData.
John Lewis, which was knocked off the top spot by Dunelm more than 10 years ago, saw its share of the homeware market decline from 4.2% to 4% this year, while Dunelm grew its share by 0.4 points.
When it became market leader in 2012, Dunelm’s share of 6.9% narrowly overtook John Lewis’ share of 6.8%, reportedly the first time the department store had been overtaken in homeware for 10 years.
GlobalData lead retail analyst Emily Salter said Dunelm’s gains were linked to a larger active customer base and the retailer attracting “new and existing customers with smaller-ticket, on-trend homewares”.
“Dunelm has kept up with key homewares trends such as colourful dinner candles and candlestick holders, scalloped edging, stripes, and gingham, encouraging shoppers to make more frequent purchases,” she said.
After reporting the retailer’s results, Dunelm chief executive Nick Wilkinson said: “This strong set of results is a testament to the hard work of our adaptable and committed colleagues. In a period when consumers faced inflationary pressures and competing demands for their disposable income, we have continued to raise the bar on the relevance and value we offer at Dunelm.
“The continued delivery of volume-driven sales growth and further share gains in this softer market underlines this, and the strength and resilience of our business model.”
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