How B&Q owner Kingfisher is switching to digital-first stores
Kingfisher has shifted strategy to prioritise in-store picking and new store types as it seeks to accelerate the integration of on- and offline.
DIY giant Kingfisher has found itself in a strong position despite the impact of the coronavirus pandemic as more consumers turned to home enhancement projects and gardening to pass the time in lockdown and after.
While the retailer, which operates B&Q and Screwfix in the UK, was classed as essential and began reopening its stores to the public in April, its ecommerce sales soared in the six months to July 31 when they were up 164% year on year.
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