Swedish furniture giant Ikea is trialling a resale website for customers looking to buy and sell second-hand Ikea products, The Financial Times has reported.
Ikea Preowned, a peer-to-peer marketplace for second-hand Ikea furniture, is available for customers in Madrid and Oslo with plans to roll out the platform globally by December.
The platform rivals general resale websites like eBay, Craigslist and Gumtree, and comes as customer demand for preloved furniture, clothes and equipment of all stripes increases.
The move fits in with Ikea’s sustainability goals and will help the company generate more sales from the resale of its own goods.
Jesper Brodin, chief executive of Ingka, the main operator of Ikea stores, told The Financial Times: “We are in a place in Ikea where we can do more advanced and cool stuff. There is an incredible confidence in the company evolving on digital.”
He added: “We’re going to verify the full scope, including the economics. If a lot of people use the offer to get a discount with Ikea, it’s a good way to reconnect with customers. I am very curious. I think it makes business sense.”
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