Lick’s paint range is now available to shop online from B&Q’s site diy.com, alongside a raft of new home decorating assistance for shoppers.
The Lick page will host several tutorials, including how to create an interiors mood board and how to prepare and paint a room, as well as community reviews and inspiration.
The paint is not currently available to shop in stores, but can be ordered via click and collect.
The tie-up follows Lick’s partnership with Screwfix, which made its 127-strong Lick Pro range of professional paints, tools and wallpaper available to order through its site.
B&Q category director for decor and surfaces Nicky Fisher said: “We’re delighted to partner with Lick, extending our painting and decorating range for customers at diy.com with its great quality products as well as mood-boarding, inspiration, help and advice. From beautiful paint colours to innovative product design, we’re excited to be working with such a sustainable and aspirational new brand.
”With our next day click and collect and free delivery over £75, our customers can get their hands on Lick’s range quickly and easily at diy.com and feel inspired to transform their interiors”
Lick chief executive Lucas London said: “At the heart of Lick is a community-driven colour movement that aims to improve the consumer experience of decorating through a content-rich approach paired with high-quality guidance.
”Partnering with B&Q emphasises this core value. At just three years old, we’re incredibly proud to have Lick launching online at the nation’s favourite DIY store, providing the brand with a platform to help and inspire a wide pool of decorators who seek colour confidence and a supportive, enjoyable experience, and who ultimately want to have a high-quality product on their walls.”
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