Made.com has acquired homewares platform Trouva for an undisclosed sum, in a move that chief executive Nicola Thompson says will “significantly accelerate our growth strategy”.
Homewares etailer Made said its acquisition of Trouva would “accelerate the expansion of homeware SKU count on Made’s curated marketplace, giving customers even more variety and newness”.
Trouva, which was founded in 2015 and works with over 700 boutiques across Europe, as well as delivering to 34 countries, is also expected to “increase the distribution coverage for Made’s marketplace product offer” by leveraging the platform’s cross-border functionality.
Trouva will continue to operate as a standalone brand and be led by its existing leadership team, chief executive Alex Loizou and chief operating officer Dimple Patel.
Trouva’s technology stack will also be integrated into Made’s existing systems, which will be led by Made chief technology officer Geert Engels.
Made also plans to expand Trouva’s existing Portugal tech hub.
Trouva is currently loss-making but Made said it will deliver “a strong return on investment”.
Thompson said: “Trouva’s assortment complements Made’s design-led homeware and home proposition superbly and is a great strategic fit for Made as we continue to enhance our marketplace offer. This acquisition will allow us to significantly accelerate our growth strategy by expanding our curated product range – giving our customers more choice and newness – and scaling the business in key territories both established and targeted by leveraging Trouva’s exceptional cross-border technology.”
Loizou added: “By becoming part of the Made group, we will continue on our mission to support independent boutiques and brands by making their curation accessible. We look forward to continuing growing Trouva’s marketplace offer while extending the range of curated products available to the Made customer.”
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