Made.com is considering the potential of renting furniture because of the increasing number of people who cannot afford their own home, The Times reported.

Made.com chief executive Philippe Chainieux maintained “a big societal shift” is under way and said: “People are now renting things, they don’t want to spend as much money if they are not somewhere permanent but they do aspire to own nice things, so we are working out how to respond to that demand in a sustainable way.”