ProCook has become the first retailer listed on the London Stock Exchange to achieve B Corp status.
Retail Week understands ProCook was awarded certification from B Lab UK after it successfully completed a rigorous assessment of its social and environmental responsibilities, including energy consumption, waste and employee benefits.
ProCook told Retail Week the achievement makes it the first B Corp-certified retailer listed on the LSE, which puts it “at the forefront of the movement” in the sector.
Chief executive and founder Daniel O’Neill said: “This is an enormous achievement by everyone at ProCook. With our long-held commitment to building a responsible brand with a strong purpose, we have already celebrated many milestones including eliminating Scope 1 and 2 emissions, committing to the Real Living Wage, and being recognised as one of the UK’s best workplaces. We are also committed to responsible sourcing, people diversity and our community activities including our support to Life’s a Beach and the Going the Extra Mile project.
“Alongside our sustainability goals and the roadmap we are creating to reach net-zero emissions, our membership of B Corp provides a stringent framework by which we can measure ourselves.”
Non-profit B Lab UK uses a thorough benchmarking process to verify that businesses are meeting high social and environmental standards before awarding the certification. There are currently just over 1,000 B Corp-certified companies in the UK including Graze, Abel & Cole and The Body Shop.
B Lab UK executive director Chris Turner said: “We are delighted to welcome ProCook to the B Corp community.
“This is a movement of companies that are committed to changing how business operates and believe business really can be a force for good. We know that ProCook is going to be a fantastic addition to the community and will continue driving the conversation forward.”
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