Ruggable is opening its first physical store-in-store inside John Lewis

Ruggable The Hiltons

Ruggable is set to open a concession store inside the John Lewis store on Oxford Street, the first of its kind for the brand worldwide.

Initially launched as a direct-to-consumer brand, the move into physical retail will allow UK shoppers to see Ruggable products in-store for the first time, and is the first store-in-store experiential concept for the brand worldwide. 

 

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