Discount retailer TJ Morris has launched a transactional website for Home Bargains.

The site, at homebargains.co.uk, stocks the retailer’s general merchandise selection.

TJ Morris made its first move into ecommerce in 2000 with a site called halfpriceorless. It ran for three years until it was closed so the retailer could concentrate on store openings.

TJ Morris operations director Joe Morris said: “We learned a lot through our initial ecommerce venture 10 years ago. Ecommerce is now a standard part of the retail landscape and we need to offer our customers this service once again.  Every week we receive customer enquiries asking us when they’ll be able shop online – now they can.”

The retailer wants to open a further 250 stores over the next five years.

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