App review: Tesco Vs Waitrose

The Tesco grocery app welcomes users by name and links up all the Tesco businesses, such as Clubcard details, Tesco Direct and Blinkbox, to allow effective cross-selling.

Danny Donovan, joint managing director of London MediaCom looks at the user personalisation of Tesco and Waitrose’s grocery apps.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now