Bonmarché has revealed like-for-like sales jumped 6% over Christmas, driven by its strong online business.

In the five weeks to December 28 the fashion retailer’s online sales rocketed 70.3%. Total sales increased 7.6%.

Like-for-like sales for the 13 weeks to December jumped 4.7% and total sales increased 6.3%. Online sales surged 60.6%.

Bonmarché chief executive Beth Butterwick said: “I am encouraged by our recent trading performance.

“The improvements in our autumn/winter ranges are a result of us listening to, and acting upon, all customer feedback.

“In particular, I am delighted with our multichannel growth. This is a result of investments we have made in improving the online shopping and fulfilment experiences, allowing customers to ‘shop their way’.

“This progress is evidence that the mature customer is embracing a combination of shopping channels.”

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