Breakfast briefing: Retail news on Debenhams and Hema

Debenhams starts its Black Friday deals

Debenhams became the first major department store to start its Black Friday deals, The Telegraph reported.

It is offering up to half price on various items every day this week, including beauty, health and electrical items, furniture and 40% off on toys.

Some deals are only available for 24 hours which includes 50% off on women's tops, 15% off on Benefit products and half price on Jeff Banks clothing.

Black Friday officially starts on November 25. However, several stores like Amazon, Morrisons, Argos, eBay and Boots have kicked off the deals earlier.

Find out which retailers are doing what, here.

Hema not to raise prices amid Brexit

Dutch retail giant Hema will not raise prices and go ahead with its UK roll-out amid concerns surrounding the British high street, The Telegraph reported.

The retail chain referred as “posh Poundland” opened its seventh shop in Britain on Monday and is planning to open around 15 to 20 shops over next two years.

Hema chief executive Tjeerd Jegen said they are focusing on the business within the M25.

Mr Jergen said: "Consumers’ consumption habits are changing as people are looking to get more for less and our philosophy has always been about making life easier for those on-the-go by providing affordable quality under one roof.

“Now is an opportune time for us to be expanding further into the UK market.”

“We will be absorbing the costs because we know that low prices are important to our shoppers.”