Dunelm holds firm on outlook despite surging sales
Dunelm has refused to nudge up full-year profit expectations despite hailing “strong sales growth” in the first half of the year.
The homewares giant reported a 4.5% jump in sales to £872m for the 26 weeks ending December 30, 2023. For the second quarter, sales jumped 1% year on year to £483m against very strong comparatives.
The digital percentage of total sales also jumped two percentage points in the first half of the year to 36% of all transactions.
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