Fashion retailer M&Co is set to open its first concessions in a department store through a tie-up with House of Fraser.
M&Co will stock its wares in four House of Fraser department stores, in Hull, Huddersfield, Wolverhampton and Sutton Coldfield.
M&Co will include its premium womenswear range, which takes its inspiration from 1960s and 1940s fashion.
The 285-store retailer, which this year celebrates its 50th birthday, is also planning expansion in the United Arab Emirates.
A spokesman at House of Fraser said: “We’re extremely pleased to be able to add another well-known fashion retailer to our expanding portfolio of brand partners.
“The introduction of M&Co further enhances our strong womenswear offering, providing even more choice.”
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