The retailer said that Blake's decision had been taken for personal reasons and that Steve Mensforth will be joining Ideal as interim finance director from June 10. Mensforth has previously worked for Big Food Group and Argos among others.
Ideal Shopping Direct chief executive Andrew Fryatt said: “Steve has a proven commercial focus and his breadth of experience will strengthen the business as we launch a number of key initiatives over the next few months.”
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