The deal, similar to that of rival QVC’s Easy Pay, will allow shoppers to spread payments over months. It will only be offered to long-term customers initially.
The TV shopping business issued a profit warning this week as a slowdown in consumer spending took average customer spend down 4 per cent. Full-year pre-tax profit is now not expected to exceed£6.3 million.
Sales were up 2.6 per cent to£47.5 million in its first half to June 29. Chief executive Andrew Fryatt said that the first 10 weeks of the second half had been stronger, delivering like-for-like sales growth of 5 per cent on a higher margin.
He said: “The relaunch of our web site [in June] has also done well for us and given us confidence for the second half. We don’t want to be too bullish in such an uncertain market though.”
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