All In The Style articles – Page 2
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AnalysisApps, personalisation and UX: How Moonpig and In The Style are powering growth
As Moonpig and In The Style publish stellar results for the past year, Retail Week explores what other retailers could learn from their digital strategies.
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Retail Navigator AnalysisIn The Style (SWOT)
ITS, which had been valued at £105m when it floated in 2021, had launched a strategic review at the end of 2022 as trading continued to worsen. With its cash position falling to just £0.9m by the end of February 2023, new owner Baaj Capital will have its work cut out to turn the business around.
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Retail Navigator AnalysisIn The Style (People)
Founder Adam Frisby stepped away from In the Style in late 2024, having already stood down from his role as CEO at the end of 2023.
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Retail Navigator AnalysisIn The Style (Financials)
In The Style (ITS) was on a sharp growth trajectory until total sales declined 19.7% year on year to £46m in the year to end-March 2023 (FY2022) amid a challenging market environment. This followed a 28.2% increase the previous year, which was its first as a public company. Sales had more than doubled the year before as online demand surged during the pandemic.
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Retail Navigator AnalysisIn The Style (Overview)
In The Style (ITS) is an online fashion brand based on an influencer collaboration model. It champions female empowerment, inclusivity, body positivity and “real” beauty. The business was acquired by Baaj Capital in March 2023.
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NewsIn The Style hails strong momentum after successful IPO
After completing a successful float on AIM, In The Style has recorded strong sales throughout the past year.
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NewsAsda to partner with In The Style as it rules out George sale
Asda’s new owners the Issa brothers have committed to keeping the retailer’s George brand and unveiled plans to partner with third parties to attract younger customers.
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NewsIn The Style makes stock market debut as Deliveroo prepares for float
In The Style has launched on the London Stock Exchange’s junior AIM market today as Deliveroo unveiled further details of its upcoming IPO.
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NewsIn The Style announces intention to float on AIM
Fashion etailer In The Style is set to float on the AIM market of the London Stock Exchange.
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AnalysisIPO rush – which retailers will whet investor appetite?
After a tumultuous year for the industry, some retailers are setting their sights on new horizons with plans to float on the stock market.
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AnalysisReality stars and social media – how In The Style reached a £100m valuation
Online fashion retailer In The Style is understood to be considering a stock market flotation valuing it at £100m just six years after founder Adam Frisby launched it from his Manchester bedroom.
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NewsFashion etailer In The Style ponders £100m IPO
Online fashion specialist In The Style is mulling a flotation that could value it at approximately £100m.
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AnalysisAnalysis: How fashion retailers can offload £15bn of old stock without huge Sales
With non-essential retail stores just weeks away from reopening their doors, many retailers now have to contend with the excess out-of-season stock that has piled up in both stores and warehouses.
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InterviewInterview: Meet In The Style’s Adam Frisby – a CEO with influence
In The Style founder Adam Frisby is no stranger to the world of TV and influencers. His £40m fashion brand is built upon celebrity tie-ups with reality TV stars, including Love Island winner Dani Dyer and ex-Geordie Shore star Charlotte Crosby.
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AnalysisAnalysis: How retailers can target Generation Z
Gen Z, who have never known a life without social media or iPhones, will make up almost a third of the global population this year. Does your brand really know how to market to them?
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VideoWatch: Have Asos and Boohoo really become old hat?
As broker Merrill Lynch downgrades Asos and Boohoo amid competition from a new wave of online disruptor, we debate whether the etail giants are really under threat.
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