Grocer Aditya Birla has opened its eighth hypermarket in Hyderabad, and taken the opportunity to reiterate its aggressive expansion and private-label strategies.

Chief executive Thomas Varghese said that Aditya Birla intends to grow private-label sales to 30% across the FMCG, clothing and general merchandise categories.

The group expects to be EBITDA positive by 2012 and has set a target to open 1,000 supermarkets and 64 hypermarkets by 2015.

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