Amazon has launched its first ecommerce storefront on Facebook, for nappy manufacturer Pampers. Under a ‘Shop Now’ tab on the Pampers Facebook page, people can buy nappies as well as other products from parent company Procter & Gamble (including Tide, Olay and Pantene products) through Amazon.

Customers on the Pampers Facebook page have to sign in with an Amazon account. Amazon declined to comment on whether it will be powering more such Facebook stores.

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