Amazon’s Quidsi subsidiary, acquired in 2011, is to launch a new homewares site, Casa.com. The site will offer more than 35,000 products in categories including kitchen, home decor, bedroom and bathroom and complement existing portals, which include Diapers.com, Soap.com, BeautyBar.com, Wag.com and YoYo.com. Quidsi is also expected to introduce a new sporting goods site in the near future, although declined to comment on its plans. Quidsi co-founder and chief operating officer Vinit Bharara said its upscale BeautyBar store in New York had enjoyed a “strong” holiday season and that the company may consider opening further bricks-and-mortar stores.

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