Hong Kong-based AS Watson plans to add 30 Watsons stores to its network in Turkey during 2012, taking the total to over 100.

The health and beauty retailer has built its presence to 68 stores since entering the market in March 2005. Country general manager Ahmet Yanikoglu said: “This year we opened 30 shops. Next year we will exceed 30 stores to reach over 100. There will be 73 stores by the end of this year. We are planning rapid growth in Turkey.”

Yanikoglu cited Turkey’s growing middle class as the driver of growth.

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