Inditex-owned Bershka is to unveil its new concept store in Mataró Parc, northeast Spain, following the new format, which launched last year in Shibuya. The young fashion chain is using white instead of the trademark black throughout much of the store and has restructured the store into three departments: Bershka Woman, BSK, a more youth-oriented section, and Bershka Man, which retains the dark theme commonly associated with the retailer. The product ranges have also been arranged by colour.
The company is remodelling 15 further stores in Spain to this concept.
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