Carrefour in Italy has confirmed that it is to convert all of its DìperDì neighbourhood stores to the Carrefour Express fascia as part of its multi-format single brand strategy.
The international grocery group’s Italian GS supermarkets are being converted into Carrefour Market at present. Carrefour said that the multi-format single brand strategy is part of a reorganisation plan that will improve cost efficiency and allow it to offer more competitive retail prices.
Carrefour’s 2,400-strong Italian private-labels range is to be relaunched under the Carrefour brand.
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