PPR-owned mail order retailer La Redoute may cut 250 jobs as part of a new cost-cutting initiative designed to make the retailer a pure-play online operation. The job losses would be mainly voluntary redundancies over a three-year period. Last week it was revealed that PPR was cutting 510 jobs at its Fnac books and music subsidiary. PPR aims to boost profitability at its Fnac and Redcats operations.

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