Walmart’s Chilean division D&S has rolled out more than 600 new and reformulated private-label products, including the debut of Walmart’s Great Value private-label range in the country.

According to D&S, the Walmart private-label range has been imported “to have a better range of products at a great price” in the food and household categories.

D&S claims that its private-label penetration in consumer products - including health and beauty care and food - reached 14.5% in 2009, well above the Chilean supermarket industry average of 2.2%.

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