Shoppers at perfumery retailer Douglas can test make-up in stores and share photos with friends on Facebook, according to trade magazine Lebensmittel Zeitung.

Douglas has installed multimedia terminals in 15 of its perfumeries, which it has called ‘Girlfriends Tables’. Each has a webcam allowing customers to take photos and share them on social media channels or via email. Douglas also offers a virtual make-up artist in its stores via a video terminal that captures images of customers and simulates make-up.

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