Drugstore operator CVS plans to close all 25 stores of its fledgling beauty business Beauty 360 by May 19. The Beauty 360 ecommerce business will also cease operations on the same date.

CVS director of public relations Erin Pensa said the company “has made the decision to refocus our efforts on the growth and development of our core CVS/pharmacy beauty business in order to satisfy a wider group of our customers”.

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