Japanese consumer electronics retailer Yamada Denki has opened its first Labi flagship store in Tokyo’s Shinjuku district.

The 84,820 sq ft store is spread over nine floors and is expected to generate annual sales of ¥50bn (£342m). The store has a special dedicated area devoted to women in order to attract more female customers.

Yamada Denki said it may consider opening a store in areas west of Shinjuku Station in the future.

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