Future Group is to increase its focus on private brands to drive sales and margins

Future Group is to increase its focus on private brands to drive sales and margins across its formats.

Business head of private brands Devendra Chawla said: “We would like to focus on private brands such as Fresh & Pure, Tasty Treat and Clean Mate rather than in-store labels that can only be sold in one format.

“We want to use our customer insight and the right go-to-market strategy to build sales for our private brands including Ektaa.”