Innovation watch: Nigerian etailer Jumia aims to mimic Amazon's success

Launched in Nigeria in 2012, ecommerce startup Jumia aims to mimic Amazon’s success

Launched in Nigeria in 2012, ecommerce startup Jumia aims to mimic Amazon’s success by delivering a wide range of items, from toys to generators, across Africa.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now