Innovation watch: Tokyo's Pass the Baton reinvents second-hand goods

Pass the Baton premiumises second-hand products through emotive storytelling

Located on Ometesando, one of Tokyo’s most prestigious retail boulevards, Pass the Baton (PTB) premiumises second-hand products through emotive storytelling.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now