Lowe’s has linked its Pinterest presence to its Facebook page through a new tool from social marketing firm Vitrue, it has been reported.

A custom Pinterest tab on the Lowe’s Facebook page automatically pulls content and activity from its Pinterest site.

Fans can see the home improvement chain’s various Pinterest boards, become followers on Pinterest and ‘like’ and ‘pin’ content they find without having to leave Facebook.

Since adding the Pinterest tab on March 1, Lowe’s has experienced a 32% increase in followers of its main Pinterest page to more than 3,100.

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