Metro Cash & Carry has unveiled a new portfolio of private-label brands that it intends to roll out to all the countries in which it operates.

The six private labels include Aro, which comprises 700 food and non-food products and Fine Food, with 700 SKUs aimed at independent food traders and service stations.

Metro Cash & Carry is gunning to increase its international own-brand sales share from 10% to
20% by 2012.

Topics